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The story of Kirsch's Gourmet Sausages and Hotdogs® begins, as most American success stories do, inauspiciously enough. Owner and founder, Nicholas A. Kirsch, was born in Detroit, Michigan, where he lived until the age of 6, moved to Middle Tennessee near Nashville, attended the University of Tennessee, and studied law at Loyola University in New Orleans, Louisiana.
Working his way through law school in New Orleans in the restaurant business brought new meaning to expectations in sauces and extras. In a city that prides itself on its excellent and eclectic cuisine, it is no wonder that a love of fine food began to take hold. After law school Nicholas began a fifteen-year career in venture capital and high-end marketing, working throughout the United States, Canada, Europe and Asia. Worldwide travel (some 250,000 to 300,000 miles a year) led to frequent exhaustion and an even wider palette for good food and drink.
During a two-year absence from business to care for his family, Nicholas revamped a business plan that he had written in 1988 and Kirsch's Gourmet Sausages and Hotdogs© was begun - or at any rate the germ of it. In order to fully understand the nature of the "hot dog experience," Nicholas worked on concession stands that sold the standard American hot dog for over six weeks in Chicago, New York, and Miami. All the while wheels were churning and the gourmet hot dog he planned was being developed in conjunction with a small, custom meat packing organization in Austin, Texas. This five-month process led to a real, live, eat-em-up lean beef and pork product that became the jewel in the crown of a new business venture.
To kick-start the venture concession carts were outfitted and Kirsch's Gourmet Sausages and Hotdogs© (or the hot dog you can serve on a silver tray) was "rolled-out" and extremely well-received. This low-end marketing gimmick, accomplished through push-carts and vending stands, proved to be the litmus test for people who had said they wanted to get involved. It meant peddling in the heat, the rain, and in your basic unlivable Texas weather, so the faint-of-heart gradually filed away saying such an enterprise was too risky (and too uncomfortable). Little did they know.
Once the product revealed itself to be sell-able and delicious as well as nutritious (click here and see for yourself by comparison) the concept stage was completed and Nicholas began marketing his new product to deluxe hotels, fine restaurants, private golf and country clubs, sports bars, national restaurant chains, catering companies, professional sports arenas, convention centers, festivals and fund raisers. This is, as they say, viral marketing where word-of-mouth and taste test proved to be the proof in the pudding. Everyone who tried it not only liked it - they loved it and sales began to accelerate.
Today, Kirsch's Gourmet Sausages and Hotdogs© products have obtained full national and regional distribution in North America, now even international distribution has started to Japan and China by air. Kirsch's Gourmet Sausages and Hotdogs© now has upgraded its manufacturing capabilities for distribution of Kirsch's Gourmet high quality products direct from the Western United States. Sales have continued to sky-rocket over the last 11 years as Nicholas and his company continue to develop new and superior food products, as well as additional top-quality meat products, including fresh Bratwursts and a stadium size American Hot Dog brand. Based in Dallas Texas for Corporate and Distribution, Kirsch's Gourmet Sausages and Hotdogs© has additional offices in Austin, Naples, Jackson Hole, San Francisco, Seattle, Phoenix, Las Vegas, and Tampa. Pacific Rim and Orient offices are located in Honolulu, with future offices anticipated in order to accommodate regional demand and distribution.
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